The Power of a Marketing Calendar for E-commerce Brands

Hi guys,

Finally back into creating content for you, after a nice summer break

One topic I’ve had in my mind was to create a piece of content around using a marketing calendar for ecommerce brands, and how to use it to plan for progressive and constant growth throughout the year, with very few “low demand” periods.

The back story for this is I once experienced a huge spike in performance in Google Ads, only to find out that a client had a sale going that i wase’t aware off

Long story short – we missed a huge opportunity to fully capture all the potential growth that the sales period generated because i was unaware of their sale

So in simple terms – a well-structured marketing calendar isn't just nice to have – it's essential.

Be better than me, and learn more about my thoughts here https://www.wydemedia.com/dtc-ppc-insights/ecommerce-marketing-calendar 

(there is a free marketing calendar somewhere in the article)

Hope it’s useful for you!